If you’re a brand selling niche or restricted-category wellness products — think CBD, mushrooms, or hemp-derived offerings — you know the struggle: how do you reach new customers when traditional paid channels often block or severely limit your ads? The story of Batch shows one compelling solution.
Who is Batch — and why they mattered
Batch is a wellness brand that produces premium CBD, mushroom, and THC gummies. Their story starts with authenticity: hemp is grown on a generational Wisconsin farm, and the founders — chemical engineers — formulate every product in-house. Everything from soil to final packaging is controlled under GMP standards, lab-tested for potency and purity, and delivered directly to consumers. BATCH+2BATCH+2
Batch isn’t about hype. They’re about transparent sourcing, quality control, and consistency. Their vertical integration — from hemp farm to final gummy — helps them stand out in an increasingly crowded wellness market. BATCH+2BATCH+2
Yet despite stellar product quality and strong customer satisfaction, Batch faced a familiar challenge for hemp-based brands: limited advertising options. Major ad platforms either restrict hemp/THC content or severely limit reach. That’s where a different kind of marketing channel made all the difference.
Why Klickly was the right move
When Batch integrated Klickly into their omnichannel strategy in 2025, the impact was impressive. They saw a 20.8% decrease in CPA and a 39% increase in average order value (AOV) — all while scaling new customer acquisition on premium sites top-tier publishers they otherwise couldn’t access.
Here’s how Klickly helped them punch above typical wellness-ad restrictions:
Access to premium inventory on high-trust, brand-safe sites like top-tier media publishers, which traditional ad platforms often block for hemp/THC.
Performance-based advertising: Klickly charges commission only when a sale happens — no upfront CPC/CPM spend. Klickly Brands FAQ+2connect.triplewhale.com+2
Seamless in-ad shopping: Through what Klickly calls Commerce Modules™, shoppers could complete a purchase directly inside the ad — skipping long purchase funnels entirely. That drove over 300 direct “in-ad purchases” for Batch.
Re-engagement and retention: Using Klickly’s Adaptive Web Assets (AWA), Batch re-engaged past buyers with high efficiency — yielding an 11.3× ROAS on re-orders.
What this means for niche / restricted-category brands
Batch’s experience shows there’s a viable, scalable path for wellness and hemp-adjacent brands, even when typical ad pipelines are closed. Specifically:
You don’t have to rely solely on organic or high-cost native marketing. Klickly’s pay-for-performance model means lower risk — you pay only for real sales.
You can access brand-safe, premium digital real estate that builds credibility. Being featured alongside reputable publishers elevates your brand — ideal for premium or wellness-positioned products.
You can both acquire new customers and increase order value, while retaining profitability. Batch didn’t just grow volume — they also increased AOV, meaning more revenue per customer, even with lower CPA.
You can effectively re-engage existing customers. With Klickly’s re-engagement tools, recurring sales become a stronger, more predictable revenue stream.
Final thoughts: If Batch — a hemp/CBD brand — can succeed … maybe it’s time you consider Klickly
In an industry where marketing options are limited, Batch shows the power of leveraging alternative, performance-based advertising. By embracing Klickly, they transformed constraints into opportunity: scalable new customer acquisition, higher order values, better retention — all while staying compliant and maintaining margins.
If you’re a brand operating in a restricted, regulated, or reputation-sensitive space and you’ve struggled to get the visibility you want — Klickly isn’t just a workaround. It’s a strategic growth channel.